What is GSM? What is GSM?'GSM' is an abbreviation for 'grams per square meter' which indicates the weight, and therefore the thickness of your business cards. To help you understand the different business card printing weights for business cards, we have compared them to some common items below.
| Paper | Description |
| 260gsm | This is the average thickness of business cards. |
| 300gsm | Is a slighlty thicker material used for most business cards, it can be compared to postcards. Imagine the thickness of a train ticket. |
| 350gsm | Slightly thicker than a train ticket. |
| 400gsm | Thick business cards are printed on this material. This is a high quality card, sure to impress. |
Still unsure, and need more help on deciding the thickness of your business card? We can send you some samples of different grades of paper in the post.