Leaflet Printing - Producing a Great Leaflet without design fees
When your trying to find the cheapest flyers available, the most common place to look is online. Nearly every business will check leaflet printing samples from the companies on their shortlist, and then make a decision based on price. The director of Wingway Computers tells us how he saved a lot of money on his leaflets by doing the design himself. With a little time and patience, you to could save on your promotional flyers with a DIY design.
James Corden is always looking for a shrewd deal, that’s why his business is so successful. When it came to printing full colour flyers he was no different. The budget for the business leaflets was tight this year and he had to find the cheapest flyer printing available without compromising quality.
"Looking for affordable leaflet printing was not difficult, a simple search for flyer printing will bring up the best priced flyer printers. The problem was that designing the promotional leaflets was going to cost 129 pounds! That wasnt in the leaflets printing budget and we couldnt pay it.” Explains James. After looking around a bit he found a few tutorials and blog’s on designing your full colour leaflets yourself. He summarised his findings to me as:
Software
James says, “Using the correct software to design your flyers printing is the starting point. Don’t rush this, or else it could cause you a lot of hassle later.” Word, is probably the easiest software to use to design a leaflet. This is quick and simple, however most printers require you to provide the artwork for your leaflet in PDF, and you cant save in this format. Photoshop is usually used to design the most impressive flyer printing.
Setting your Leaflet up for Printing
“If your using Ohotoshop to design your flyer, then you need to add something called bleed and set the 'canvas size' correctly. When the leaflet printing company has printed your flyer, they will be on a big sheet with lots of tother leaflet printing. So it is important that you leave a little excess around the edges of your design to prevent them from cutting into it too much - this is bleed. You usually need around 3mm bleed on a leaflet,” says James. Therefore, if you decide to print flyers that are A4 (210x297mm) then you need to add 3mm more around the edges of your design. So the total size will be 216x303mm.
The colour scheme for your full colour flyers should be set to CMYK not RGB. RGB or red, green, blue are the colours used to project the image of your leaflet design on your monitor. The actual ink colours used in leaflet printing are cyan, magenta, yellow and black, or CMYK. At first when you change the colour scheme to CMYK, everything will look a little dull. However, when you have your leaflet printed, it will make a difference.
Nearly all the leaflet printing companies ask for you to change the image res to 300dpi for high quality flyer printing. Your leaflet may look good on your computer, but screens can only do 72dpi, when its printed you will be able to see all the pixels on you leaflet.
“When you send your leaflet design to the printers, ask them to send you a proof by email, you can check that the flyer looks correct before its printed. The leaflet printingcompany will alert you if there are any design errors in you leaflet before they print. It is hard and time consuming to design your flyer printing yourself. If you dont have the time or the patience, you can always leave the design of your leaflet printing to the professionals!” |
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